عناصر مشابهة
The Relationships between Mall Attributes Relationship Quality: An Empirical Study of Egyptian Shopping Malls
| المصدر: | المجلة المصرية للدراسات التجارية |
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| الناشر: |
جامعة المنصورة - كلية التجارة
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| المؤلف الرئيسي: | |
| المجلد/العدد: | مج41, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 1 - 24 |
| رقم MD: | 847770 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The main objective of this research is to discover how the mall attributes affect the level of relationship quality (R.Q) and loyalty and what are the most important roles that mall attributes play. The mall attributes in this study are, atmosphere, convenience, service, merchandise, social interaction with employees and with other customers and price. Mall intercept interviews are conducted to collect data at three shopping malls in a great Cairo in Egypt. PLS-SEM is implemented for testing the hypotheses. The findings indicate that mall attributes have an influence of nearly 58% on R.Q and 49 % on loyalty. There is a positive significant direct relationship between all mall attributes and R.Q, but these relationships between mall attributes and loyalty are statistically not significant except for two attributes; convenience and interaction with other customers. In addition, R.Q has a mediation effect between mall attributes and loyalty, which reveal the importance of R.Q in building mall loyalty. The findings of this research provide the shopping malls in Egypt a specific knowledge of the mall attributes that will influence the relationship quality with customers and their loyalty, and suggest some useful marketing strategy implications for them, in order to compete in this market. On the other hand the current research develops and empirical validate of a hypothetical model that predicts the relationship between mall attributes, relationship quality and loyalty. |
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