عناصر مشابهة
العلاقة بين منطق هيمنة الخدمة وولاء العميل: بالتطبيق على عملاء مطاعم الوجبات السريعة بمدينة المنصورة
| المصدر: | مجلة البحوث التجارية |
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| الناشر: |
جامعة الزقازيق - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج38, ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2016 |
| الصفحات: | 253 - 279 |
| رقم MD: | 753518 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | Arabic |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This study aims to identify the relationship between the service dominant logic and customer loyalty using path analysis method to measure the direct and indirect relations to the Dimensions of service dominant logic on customer loyalty, and the study found a significant positive effect for the relationship between the dimensional service is the fundamental unit of exchange and(Indirect exchange-goods a mechanism for the distribution of service -operant source of resources to competition - the service economy - the integration of resources). Also found a significant positive effect for the relationship between the value determined by the customer - dimensional and (customer is co-creation of value - the value of proposals - oriented customer relations). Also The study found a significant effect of the relationship between the dimensions of the service dominant logic on the customer loyalty. |
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