عناصر مشابهة
The Factors Affecting University Students Decision on Choosing Fast-food restaurants
| المصدر: | المجلة المصرية للدراسات التجارية |
|---|---|
| الناشر: |
جامعة المنصورة - كلية التجارة
|
| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج34, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2010 |
| الصفحات: | 1 - 20 |
| رقم MD: | 660031 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| LEADER | 01647nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 0057853 | ||
| 044 | |b مصر | ||
| 100 | |9 339585 |a Abd Alkader, Abd Alkader Mohamed |e Author | ||
| 245 | |a The Factors Affecting University Students Decision on Choosing Fast-food restaurants | ||
| 260 | |b جامعة المنصورة - كلية التجارة |c 2010 | ||
| 300 | |a 1 - 20 | ||
| 336 | |a بحوث ومقالات | ||
| 520 | |b The primary objective of this research was to investigate the factors mostly affecting university students in choosing fast-food restaurants. This study examined literature on the consumer behavior during the buying- decision process, and restaurant selection according to a bundle of attributes which in turn requires a certain level of service quality, at a certain price, in addition to the food attributes. The findings of the research indicate that, in general, the five most affecting factors are: service speed, reputation, atmosphere, decor and service efficiency. The study also established that the importance of the attributes changed, depending on consumer's age, gender and income level | ||
| 653 | |a طلاب الجامعات |a مطاعم الوجبات السرعية | ||
| 700 | |9 339586 |a Taher, Mona Hatem |e Co-Author | ||
| 700 | |9 339556 |a Dakrory, Mona Ibrahim |e Co-Author | ||
| 773 | |4 الاقتصاد |4 إدارة الأعمال |6 Economics |6 Business |c 023 |e The Egyptian Journal for Commercial Studies |l 002 |m مج34, ع2 |o 0460 |s المجلة المصرية للدراسات التجارية |v 034 | ||
| 856 | |u 0460-034-002-023.pdf | ||
| 930 | |d y |p y |q y | ||
| 995 | |a EcoLink | ||
| 995 | |a EcoLink | ||
| 999 | |c 660031 |d 660031 | ||
