عناصر مشابهة
The Factors Affecting University Students Decision on Choosing Fast-food restaurants
| المصدر: | المجلة المصرية للدراسات التجارية |
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| الناشر: |
جامعة المنصورة - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج34, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2010 |
| الصفحات: | 1 - 20 |
| رقم MD: | 660031 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The primary objective of this research was to investigate the factors mostly affecting university students in choosing fast-food restaurants. This study examined literature on the consumer behavior during the buying- decision process, and restaurant selection according to a bundle of attributes which in turn requires a certain level of service quality, at a certain price, in addition to the food attributes. The findings of the research indicate that, in general, the five most affecting factors are: service speed, reputation, atmosphere, decor and service efficiency. The study also established that the importance of the attributes changed, depending on consumer's age, gender and income level |
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