عناصر مشابهة
The Impact of Corporate Social Responsibility on Customers' Satisfaction: A Structural Model
المصدر: | مجلة بحوث الإدارة والاقتصاد |
---|---|
الناشر: |
جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
|
المؤلف الرئيسي: | |
المجلد/العدد: | مج5, ع4 |
محكمة: | نعم |
الدولة: | الجزائر |
التاريخ الميلادي: | 2023 |
الصفحات: | 474 - 487 |
ISSN: | 2676-184x |
رقم MD: | 1456598 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | English |
قواعد المعلومات: | EcoLink |
مواضيع: | |
رابط المحتوى: |
|
المستخلص: | This study examined how adopting corporate social responsibility dimensions affects customers' satisfaction levels. Our analysis relied on the constructive modeling equation using PLS-SEM, which revealed a correlation of 0.46 between the two variables. This implies that changes in the six dimensions of social responsibility - economic, environmental, ethical, legal, Philanthropic, and social - can explain up to 78.6% of the variations in customer satisfaction concerning image, trust, attitude, and security. Additionally, we observed a pathway coefficient of roughly 0.68, indicating a robust and statistically significant association between social responsibility and customer satisfaction. These results offer valuable insights into the causal relationship between social responsibility and customer satisfaction. |
---|