عناصر مشابهة
Factors Affecting Customers' Acceptance of Wahda Bank E-Service in Libya
المصدر: | مجلة اقتصاديات المال والأعمال |
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الناشر: |
المركز الجامعي عبدالحفيظ بوالصوف ميلة - معهد العلوم الاقتصادية والتجارية وعلوم التسيير
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المؤلف الرئيسي: | |
مؤلفين آخرين: | |
المجلد/العدد: | مج5, ع4 |
محكمة: | نعم |
الدولة: | الجزائر |
التاريخ الميلادي: | 2021 |
الصفحات: | 340 - 355 |
DOI: | 10.37170/1986-005-004-016 |
ISSN: | 2543-3784 |
رقم MD: | 1228748 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | English |
قواعد المعلومات: | EcoLink |
مواضيع: | |
رابط المحتوى: |
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المستخلص: | This study aims to identify and analyze factors that are affecting customers’ acceptance of Wahda online banking services in Libya. The study group sample was 250 of E-banking users, who were chosen randomly by the authors of this research. The study concluded that there was a considerable effect of Age Factor, E-Service Quality, E-Service Complexity, E-Service Skills and E-Reliability on the adoption of E-Banking services. Age Group Factor was the most effecting element on Libyan Wahda Bank Online Customers’, while E-Security issues were surprisingly the least influential factor. This study proved the importance and effectiveness of the of the following E-Service quality dimensions: E-Banking Ease of Use, E-Efficiency, E-Design, E-Cost Effectiveness, E-System Failure and denied the existence of the effect of E-Data Protection concerns on Customers’ adoption of E-banking. |
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