عناصر مشابهة
Factors Influencing Customers Decision to Adopt Online Banking Services in Libya
| المصدر: | مجلة جامعة البحر المتوسط الدولية |
|---|---|
| الناشر: |
جامعة البحر المتوسط الدولية
|
| المؤلف الرئيسي: | |
| المجلد/العدد: | ع4 |
| محكمة: | نعم |
| الدولة: | ليبيا |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 111 - 125 |
| DOI: | 10.51994/2220-000-004-006 |
| ISSN: | 2519-6286 |
| رقم MD: | 1109267 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex EcoLink |
| مواضيع: | |
| رابط المحتوى: |
| المستخلص: | The provision of Internet banking services is increasing worldwide in the banking sector, particularly in industrialized nations. Nevertheless, the situation is different in developing nations such as Libya. Libyan banks are slowly recognizing the potential benefits of online banking systems to improve banking services, but have not accepted the new innovation within its banking services strategy. This paper reports on research based on the Technology Acceptance Model (TAM). An assessment of literature on E-banking services adoption shows that there has been scant research conducted on internet banking adoption in developing nations, including Libya, compared to developed nations. Therefore, this study aims to fill this gap by exploring the important factors affecting Libyan banking customers’ attitudes towards internet banking technology. Using Structural Equation Modelling (SEM) on data of This study, which draws on current literature on technological changes in the banking sector and the responses from 537 bank customers of Libya’s major commercial bank This study found that perceived ease of use and perceived usefulness have a major effect on the adoption of internet banking. Furthermore, results show that the influence is somewhat low in regard to security and support by the banks. Finally, potential strategies that can guide successful internet banking implementation in the Libyan banking sector are outlined. In addition to this, Conclusions and recommendations for future research are also provided. |
|---|
