عناصر مشابهة
Impact of Marketing Costs and the Research and Development on the Profitability of Egypt's Pharmaceutical Companies
| المصدر: | المجلة العلمية للدراسات المحاسبية |
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| الناشر: |
جامعة قناة السويس - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | مج1, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2019 |
| الصفحات: | 40 - 67 |
| ISSN: | 2636-3739 |
| رقم MD: | 1098795 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The main objective of this study is to examine the impact of marketing and R&D expenditures on the competitiveness of Egypt's pharmaceutical companies. In this report, Egypt Stock Exchange admitted pharmaceutical companies. Data estimator random-effect panel was used for this purpose. The results indicate that variables such as the size of a business, the capital-to-total ratio of assets and the debt-to-asset ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Legal concerns such as the absence of patent law and the framework for pricing are reasons for the poor partnership between R&D and marketing costs and its effect on income, The results indicate that variables such as the size of a business, the capital--ratio of assets and the debt--ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Regulatory problems including the lack of & absence of patent law and pricing controls are reasons for the poor partnership between R&D and marketing costs and its impact on the Egyptian pharmaceutical industry's profitability |
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