عناصر مشابهة
Factors Affecting Hotel Website Purchasing Intentions: Evidence from Egypt
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
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| الناشر: |
جامعة الفيوم - كلية السياحة والفنادق
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2014 |
| الصفحات: | 50 - 69 |
| ISSN: | 2636-4115 |
| رقم MD: | 999473 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
| المستخلص: | Using websites as a channel for selling products and services is increasing globally. A majority of businesses, including hotels, have adopted websites to sell their services and satisfy their customers. Hotels can use websites to communicate directly with existing customers and reach potential new customers. This study investigates the features of hotel website competitiveness and how this affects the purchasing intentions of customers. The study used a questionnaire to collect data from 311 hotel customers to perceive their opinions on the Egyptian hotel website competitiveness. It has employed structural equation modelling to measure the effect of the antecedents of hotel website competitiveness and its effect on purchasing intention. The study reveals very useful results in the way it evaluated customers’ perceptions of hotel websites and depicts the factors that hotels have succeeded to offer in their websites to support competitiveness and attract customers to purchase hotel services online. |
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