عناصر مشابهة
Marketing Strategy of Tourism in Uzbekistan
| الناشر: |
كوالالمبور
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| التاريخ الميلادي: | 2015 |
| الصفحات: | 1 - 99 |
| رقم MD: | 996357 |
| نوع المحتوى: | رسائل جامعية |
| اللغة: | English |
| قواعد المعلومات: | Dissertations |
| الدرجة العلمية: | رسالة ماجستير |
| الجامعة: | جامعة المدينة العالميه |
| الكلية: | كلية العلوم المالية والإدارية |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This research study is aimed at analyzing marketing and promotional tools which used by Tourism Industry in Uzbekistan with the aim to find out key points to attract more tourists of all ages; in order to achieve the elements that lead to the development in the tourism field in my country; how they support growth of this sector, and what kind of tools they apply for creating a desirable image of the country and how certain perceptions can influence on people’s decision in choosing destinations on the example of countries such as Uzbekistan and other Asian countries. In this research, she trying to identify wants and expectations of tourists from their tours, and after this she would try to find out best tools in order to attract these tourists to Uzbekistan. The research also includes primary information received during the interviews with travel agencies and the questionnaires filled by tourists from different countries travelling in Uzbekistan who came to visit historical places of our country. This information was collected in order to illustrate a real picture of the correlation between promotional activities of travel agencies and the tendency of tourists’ arrivals to Uzbekistan. To find out via which sources tourists receive information about Uzbekistan and whether their expectations from tours were fulfilled and how the trip prejudiced on their attitude to the country. Moreover, the research is aimed at proving the importance of on-line promotional activities that is essential for tourists in their decision-making for traveling and valuable in many travel agents adopted the use of the Internet, majority of them are still in primitive level of adoption. Their use of the Internet marketing is usually limited to having static visit card websites and use of emails. Information on these sites is usually of repetitive nature, too general and mostly outdated. Some early adopters implemented little interactivity, but it is rather confused without clear thought about strategy. No serious attempts to build comprehensive all-in-one online portal were undertaken. Although many managers are aware of the strategic importance of the Internet in the future of travel industry of Uzbekistan, yet, no comprehensive and adequate knowledge is possessed. Level of cooperation between travel agents in designing and implementing joint internet marketing campaigns promoting Uzbekistan as a destination is non-existent. Firms yet did not spot the global trend in online travel shopping in regards to using social media such as wikitravel.org, facebook.com, Iknowgreatplace.com, LinkeIn.com and many others. |
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