عناصر مشابهة
Impact Of Green Marketing On Guests Satisfaction And Loyalty In Hotels
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: |
جامعة المنيا - كلية السياحة والفنادق
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , , |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2018 |
| الصفحات: | 278 - 300 |
| ISSN: | 2357-0652 |
| رقم MD: | 983471 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| LEADER | 02798nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 1726386 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 530627 |a Hassan, Aya Allah Ali |e Author | ||
| 242 | |a | ||
| 245 | |a Impact Of Green Marketing On Guests Satisfaction And Loyalty In Hotels | ||
| 260 | |b جامعة المنيا - كلية السياحة والفنادق |c 2018 |g ديسمبر | ||
| 300 | |a 278 - 300 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The aim of this research is to explore the guest perceptions of adopting green marketing in hotels. In die last decade, consumers have become more open-minded on ecological issues. Green marketing refers to selling product or rendering services based on environmental gain. It comes into continuation in late 1980s and early 1990s. The concept of green marketing has become the buzzword in the last decade as a result of dramatic increase in environmental consciousness worldwide. This study aimed to identify the consumer's awareness of green marketing and the practices of green marketing in hotels. The conceptual framework explains the relationship between the four research constructs, green marketing practices, customer satisfaction, loyalty and guest perception with the hotel's performance. The findings showed that the levels of green marketing procedures applied in hotels have low levels. There are significant differences between guest nationalities with regard to adoption of green marketing at hotels. There are statistical significant correlation between green marketing mix (product, price, promotion and place) strategies, guest satisfaction and guest loyalty of hotels adopting green marketing procedures. | ||
| 653 | |a السياسة الإقتصادية |a التنمية الإقتصادية |a النمو الإقتصادي |a التنمية المستدامة |a التسويق والترويج |a التسويق الأخضر |a السياحة |a الشركات السياحية |a الفنادق السياحية |a خدمات العملاء |a رضا العملاء |a مصر |a المجتمع المصري |a مستخلصات الأبحاث | ||
| 692 | |b green marketing |b green marketing mix |b green practices |b perception |b consumer behavior |b customer loyalty | ||
| 700 | |a Ali, Mohamed Ahmed |e Co-Author |9 448655 | ||
| 700 | |a Salamaa, Al Fatma Fatehalla |e Co-Author |9 501368 | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 011 |e Minia Journal of Tourism and Hospitality Research |l 001 |m مج6, ع1 |o 1925 |s مجلة المنيا لبحوث السياحة والضيافة |v 006 |x 2357-0652 | ||
| 700 | |9 530629 |a Abd-El Monem, Mohamed |e Co-Author | ||
| 856 | |u 1925-006-001-011.pdf | ||
| 930 | |d y |p y | ||
| 995 | |a HumanIndex | ||
| 999 | |c 983471 |d 983471 | ||
