عناصر مشابهة

Exploring the Factors Affecting Rooms’ Discount Rate from the Egyptian Hotel Managers’ Perspective

تفصيل البيانات البيبلوغرافية
المصدر:المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Qoura, Omar (مؤلف)
المجلد/العدد:مج11, ع1
محكمة:نعم
الدولة:مصر
التاريخ الميلادي:2017
الصفحات:277 - 291
ISSN:2636-4115
رقم MD:979095
نوع المحتوى: بحوث ومقالات
اللغة:English
قواعد المعلومات:HumanIndex
مواضيع:
رابط المحتوى:
LEADER 03668nam a22002177a 4500
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041 |a eng 
044 |b مصر 
100 |9 528285  |a Qoura, Omar  |e Author 
245 |a Exploring the Factors Affecting Rooms’ Discount Rate from the Egyptian Hotel Managers’ Perspective 
260 |b جامعة الفيوم - كلية السياحة والفنادق  |c 2017  |g مارس 
300 |a 277 - 291 
336 |a بحوث ومقالات  |b Article 
520 |b It is necessary that hotel managers consider pricing as a strategic step than an automatic and rapid decision. Lack of an appropriate pricing strategy can lead to lower sales, lose customers and lose market share and profits. Hotel managers face a paradox in managing the differences between actual and expected demand in their daily reservations. While making changes in pricing, management takes control of identifying a problem, collecting data, and finally making a choice whether or not to discount. This study employs a ‘qualitative-quantitative’ as mixed method to explore how discount decisions are made from the Egyptian hotel managers' perspective, and to explore the role of human judgment based on which factors in the decision-making process. An exploratory study was used to examine the discount decision-making process to understand the factors that are most relevant in making discount decisions and how factors differ among hotel managers. According to the Egyptian Hotel Guide (2013), there were 33 five-star hotels in Cairo. A total of 21 usable surveys were collected (63% of the hotel managers). A questionnaire form was distributed randomly among general managers in five-star hotels in Cairo. The questionnaires are provided both on paper and over the internet. Hotel managers should have a better understanding of the way in which their rooms are related to contextual conditions. Each hotel should identify itself in a given segment and pay close attention to room characteristics when making a discount choice. The results highlighted that the majority of managers ‘agree’ with many factors that affecting the room discount rate. In more details, examining the mean values, it is found that ‘Economic and political crisis’ comes in the first rank (mean=4.43), followed by ‘Stability and security’ and ‘Chain or independent hotel’ (mean=4.38), then ‘Booking window’ and ‘Competitive response to your pricing changes’ (mean=4.29), ‘Market Trends’ (mean=4.24), ‘Competitors’ room rates’ and ‘Market Demand’ (mean=4.19), ‘Government regulation’ (mean=4.14), ‘Consumer purchasing habits’ and ‘Seasonality’ (mean=4.10). The lesson that hotel managers should have learnt from January revolution is that rate reductions do not necessarily create demand. Further, travel demand takes time to return sometimes. 
653 |a الأنشطة السياحية  |a البرامج السياحية  |a الإرشاد السياحي  |a الفنادق المصرية  |a خدمات العملاء  |a برامج التخفيض للغرف  |a مصر  |a المجتمع المصري  |a مستخلصات الأبحاث 
692 |b Room Price  |b Yield Management  |b Pricing Strategy  |b Pricing Decision 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |6 Humanities, Multidisciplinary  |c 030  |e International Journal of Heritage, Tourism, and Hospitality  |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si  |l 001  |m مج11, ع1  |o 1941  |s المجلة الدولية للتراث والسياحة والضيافة  |v 011  |x 2636-4115 
856 |u 1941-011-001-030.pdf 
930 |d n  |p y  |q n 
995 |a HumanIndex 
999 |c 979095  |d 979095