عناصر مشابهة
Hotel Prices and Customer Perception of Rate Fairness: Analytical Study Applied to Five Star Hotels in Cairo
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: |
جامعة الفيوم - كلية السياحة والفنادق
|
| المؤلف الرئيسي: | |
| المجلد/العدد: | مج11, ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 250 - 261 |
| ISSN: | 2636-4115 |
| رقم MD: | 979088 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
| LEADER | 02616nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1721651 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 528309 |a Mayouf, Magdy Abdel-Aleem Abdel-Ati |e Author | ||
| 245 | |a Hotel Prices and Customer Perception of Rate Fairness: |b Analytical Study Applied to Five Star Hotels in Cairo | ||
| 260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2017 |g مارس | ||
| 300 | |a 250 - 261 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Recent studies have shown that online travel purchasers tend to be price driven, it is claimed that among ten travelers, more than half of them seeking the lowest prices of services and most buyers are pulled by online discounts to buy travel services. Furthermore the model of price discrimination or differential pricing provides an important analytical insight into discriminatory pricing practices. According to that model, prices charged by hotels are not usually proportional to the marginal costs incurred in producing the service. The hotels adjust their prices according to customer, location or product, and purchase volume….etc. Many hotels are reluctant to implement differential pricing because of potential customer backlash. If customers believe that increased prices are not based on cost increases or changes in market conditions, they may view it as unfair practices. Therefore, this study focuses on answering the question of how a hotel can charge different prices without risking customer perceptions of unfairness. The study uses a questionnaire form to collect research data from the customers of the five star hotels in Cairo. A total number of 120 usable responses were collected. Linear regression was used to test the causal relationships between variables. | ||
| 653 | |a الأنشطة السياحية |a الفنادق السياحية |a الفنادق 5 نجوم |a الفنادق المصرية |a مصر |a القاهرة |a المجتمع المصري |a خدمات العملاء |a أسعار الفنادق |a مستخلصات الإبحاث | ||
| 692 | |b Rate Fairness |b Rate Consistency |b Rate Transparency |b Rate Reference |b Hotels | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 028 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 001 |m مج11, ع1 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 011 |x 2636-4115 | ||
| 856 | |u 1941-011-001-028.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 979088 |d 979088 | ||
