عناصر مشابهة
Corporate Social Responsibility in Quick Service Restaurants: An Exploratory Study of Social Responsibility Activities Applied in Global and Local Restaurant Chains in Egypt
المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
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الناشر: |
جامعة الفيوم - كلية السياحة والفنادق
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المؤلف الرئيسي: | |
مؤلفين آخرين: | |
المجلد/العدد: | مج12, ع3 |
محكمة: | نعم |
الدولة: | مصر |
التاريخ الميلادي: | 2018 |
الصفحات: | 94 - 108 |
ISSN: | 2636-4115 |
رقم MD: | 978996 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | English |
قواعد المعلومات: | HumanIndex |
مواضيع: | |
رابط المحتوى: |
LEADER | 02653nam a22002297a 4500 | ||
---|---|---|---|
001 | 1721551 | ||
041 | |a eng | ||
044 | |b مصر | ||
100 | |9 528290 |a Kozmal, Hany A. |e Author | ||
245 | |a Corporate Social Responsibility in Quick Service Restaurants: |b An Exploratory Study of Social Responsibility Activities Applied in Global and Local Restaurant Chains in Egypt | ||
260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2018 | ||
300 | |a 94 - 108 | ||
336 | |a بحوث ومقالات |b Article | ||
520 | |b Ordinarily business is aimed at maximizing their profits, sometimes disregarding its impact on the environment and the society in which they are located. Many researchers have confirmed that Corporate Social Responsibility (CSR) is an integral part of the business strategy and corporate identity. Because management and operating systems of Quick Service Restaurants (QSRs) differ from one chain to another, it was necessary to identify their CSR programs and activities. For that, this research aims at understanding CSR by identifying the social responsibility activities and programs implemented in Global Chain Restaurants and local Chain Restaurants. This aim is based on the assumption that unfair CSR is divided based on the size of the company. Quantitative approach was used. A questionnaire was designed to fulfill the research objectives. It was distributed to QSR's managers in Egypt such as McDonalds, KFC, Burger King as global restaurant chains, and Mo'men, Cook Door as local ones. The overall results indicated that CSR is a leading principle of top management at both of the global and local restaurant chains. Their programs are characterized by strategic planning that seeks to achieve both society and environment service and the goals of the operation. | ||
653 | |a المسؤولية الاجتماعية |a المسؤولية الاجتماعية للشركات |a سلاسل المطاعم العالمية |a سلاسل المطاعم المحلية |a المجتمع والبيئة | ||
692 | |b CSR |b QSRs |b Global Restaurant Chains |b Local Restaurant Chains |b Society |b Environment | ||
700 | |9 528266 |a Abd El Monem, Amira H. |e Co-Author | ||
773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 016 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 003 |m مج12, ع3 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 012 |x 2636-4115 | ||
856 | |u 1941-012-003-016.pdf | ||
930 | |d n |p y |q n | ||
995 | |a HumanIndex | ||
999 | |c 978996 |d 978996 |