عناصر مشابهة
Shaping Destination Marketing Through Travel Blogs: Understanding Egypt’s Attributes Affecting Bloggers’ Choice
| المصدر: | المجلة العلمية لكلية السياحة والفنادق |
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| الناشر: |
جامعة الإسكندرية - كلية السياحة والفنادق
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| المؤلف الرئيسي: | |
| المجلد/العدد: | ع13, الإصدار1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2016 |
| الصفحات: | 62 - 80 |
| DOI: | 10.21608/THALEXU.2016.47390 |
| ISSN: | 2314-7024 |
| رقم MD: | 978788 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
| المستخلص: | Travel blogs are considered an important tool for destination marketing. Bloggers’ narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about. Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers’ overall experiences. The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing. The study used a qualitative research to analyze blogs content and demonstrate Egypt’s attributes that made bloggers’ choice. Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information. |
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