عناصر مشابهة
Evaluating the Egyptian Tourism Product Image in the Tour Operators’ Brochures
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
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| الناشر: |
جامعة المنيا - كلية السياحة والفنادق
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | مج2, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 53 - 75 |
| ISSN: | 2357-0652 |
| رقم MD: | 934340 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The tourist image of any destination is vital in attracting more tourists to the destination. This research aims to evaluate the image of the Egyptian tourism product in the brochures of the UK tour operators. The content analysis was used to analyse the text and pictures in seven brochures produced by main tour operators in UK tourist market about Egypt. This knowledge may give a better understanding of the UK tour operators’ perspective about Egypt. The findings of this paper demonstrate that the total image of Egypt is positive. But, there are many attractions that were ignored. |
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