عناصر مشابهة
Les Images Virales Créant le Buzz
| المصدر: | مجلة مدارات |
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| الناشر: |
جمعية مدارات معرفية
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | ع29,30 |
| محكمة: | نعم |
| الدولة: | تونس |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 79 - 95 |
| DOI: | 10.12816/0050248 |
| ISSN: | 0330-7565 |
| رقم MD: | 852676 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | French |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | Internet is now a prerequisite to develop a communications strategy in organisations. In this stream of illustrated media, what matters is to make oneself known, to appeal and to assert one's visual identity.Hence, the term Marketing buzz refers to one of these new communications strategies which renders the consumer active. Yet, making the prospect the priviledged player in marketing communication does not extemporize: it requires communication means, new tools and new jobs. Thus, we could address the fol-lowina questions: what are the stakes of marketing buzz in its different grounds of implementation. Is it a spontaneous pheno¬menon or is it strategically planned? To answer these questions, the article relies on digital media be¬fore focusing on the educational ground of implementation to avoid the commodification of ideas. |
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