عناصر مشابهة
Antecedents of Attitude towards Islamic Banking Services: A Case Study of Islamic Banks in Amman, Jordan
| المصدر: | وقائع أعمال المؤتمر العلمي الدولي الثاني عشر: الصيرفة الإسلامية بعد أربعة عقود على نشأتها |
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| الناشر: |
جامعة الزرقاء - كلية الاقتصاد والعلوم الإدارية
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| المؤلف الرئيسي: | |
| محكمة: | نعم |
| الدولة: | الأردن |
| التاريخ الميلادي: | 2017 |
| الصفحات: | 1131 - 1142 |
| رقم MD: | 842620 |
| نوع المحتوى: | بحوث المؤتمرات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink IslamicInfo |
| مواضيع: | |
| رابط المحتوى: |
| المستخلص: | Consumer behaviour toward Islamic banking is an area of ongoing interest in fields that span both consumer behavior and Islamic Banking marketer. This study, investigate the relationship between perceived service quality and satisfaction on attitude of customers towards Islamic Banking using Jordanian as a case study. A questionnaire consisting of names of the variables (perceived service quality, satisfaction, and attitude toward Islamic Banking) was used to collect the data for this study. The data collected were analyzed using SPSS version 14.00 (Statistical Package for Social Sciences). A total about 140 questionnaire were distributed, and 86 were received and yielding a response rate is 61.4%, and 2 were returned blank or incomplete. The result indicate that the positive relation between variables means increasing in the quality of the services offered by bank for customers will enhance and improve the customer attitude toward this bank services. An understanding of customer attitude toward bank services leads to a better understanding of customer behavior. Because the study was conducted in Amman, the findings can only be generalized to the people of Amman and cannot be readily generalized to other cities in Jordan. |
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