عناصر مشابهة
Online Consumer Behavior : Investigating Study On Egyptian Hotel Customers’ Information Search
| المصدر: | مجلة اتحاد الجامعات العربية للسياحة والضيافة |
|---|---|
| الناشر: |
جامعة قناة السويس - كلية السياحة والفنادق
|
| المؤلف الرئيسي: | |
| المجلد/العدد: | مج10, ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2013 |
| الصفحات: | 135 - 150 |
| ISSN: | 1687-1863 |
| رقم MD: | 841223 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
|
| المستخلص: | At the turn of a new millennium, the business environment has undergone a rapid transformation with the Internet, making it possible for a large number of users to access vast amounts of information through a diverse array of technical tools and services. Information search is an integral part of the consumer decision making process. There is no doubt that the Internet contributes to, and will continue to affect, this function. Moreover, the continued success of online hotel selling will be determined by the degree 10 which consumers utilize the Internet during their decision making process, mainly the acquisition of hotel services and facilities information. However, a comprehensive understanding of what causes, motivates, and mediates information search behavior on the Internet is relatively lacking. So, this research addresses consumers' goal-directed information search in the online marketplace to understand consumer search behavior in this unique environment. The research collected data from 276 hotel customers by using two data collection techniques including questionnaire forms and semi-structured interviews with the selected hotel customers. |
|---|
