عناصر مشابهة
ُEnglish For Tourism : Towards a Topical Interactional English Course For Undergraduates Specializing in The Area Of Travel Tourism
| المصدر: | دراسات |
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| الناشر: |
جامعة ابن زهر - كلية الاداب والعلوم الإنسانية
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| المؤلف الرئيسي: | |
| المجلد/العدد: | ع12 |
| محكمة: | نعم |
| الدولة: | المغرب |
| التاريخ الميلادي: | 2006 |
| الصفحات: | 151 - 169 |
| رقم MD: | 681515 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | AraBase HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The focus of this study is the development of a topical-interactional course for Moroccan undergraduates specialising in the area of travel and tourism. The existing global courses have not been designed for this particular market and are therefore alien to the local needs. A survey was conducted in the region of Agadir to establish the needs of employers and employees in the travel and tourism industry. Employers pointed out that most candidates lacked the communicative/pragmatic skill necessary for the jobs they were applying for. The employers cited the ‘general’ aspect of the English language programme taken at university as the main cause. The great majority of employees in the sector found that ‘the intercultural aspects of communication’ constituted a major challenge. The findings underline the importance of developing a course which suits local needs and takes into account the cross-cultural dimension. |
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