عناصر مشابهة
QUALITY IN TOURISM IDUSTRY A KEY TO CUSTOMER SATISFACTION
| المصدر: | مجلة البحوث التجارية المعاصرة |
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| الناشر: |
جامعة سوهاج - كلية التجارة
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| المؤلف الرئيسي: | |
| المجلد/العدد: | مج24, ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2010 |
| الصفحات: | 20 - 35 |
| ISSN: | 8452-111 |
| رقم MD: | 661848 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | Saudi Arabia tourism industry (for the purpose of this paper the tourism industry refers mainly to hotel/motels and restaurants) is facing the major challenge of improving quality of the services offered, in order to attract a large number of domestic and foreign customers. Due to the onset of economic reforms by the Saudi government, the competitive pressures have increased on the tourism industry. Attracting new customers alone is not sufficient, the management must concentrate on preventing "customer-defection" i.e. loss of customers to competitive organizations and they should strive to retain them. The key to customer retention is customer satisfaction which is largely dependent on the quality of services being provided. \ \ |
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