عناصر مشابهة
Green Marketing a Necessity to Support and Develop Ecotourism: Green Marketing Activities and Fields in Al-Ghouat, Alwadi State, as a Touristic Destination of Ecotourism
| المصدر: | مجلة دفاتر اقتصادية |
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| الناشر: |
جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج14, ع2 |
| محكمة: | نعم |
| الدولة: | الجزائر |
| التاريخ الميلادي: | 2023 |
| التاريخ الهجري: | 1445 |
| الصفحات: | 83 - 100 |
| DOI: | 10.36530/1661-014-002-006 |
| ISSN: | 2170-1040 |
| رقم MD: | 1445619 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | Through this research paper we will try to demonstrate the necessity of green marketing to support and develop ecotourism. This study includes green activities and businesses that will support ecotourism in Ghetam, Alwadi state. Through this study, we have found that green marketing activity is highly concerned with integrating environmental dimension into the strategy of each activity, and not harming nature, whether it’s related to individuals or to institutions. Therefore, it can be used to support and develop ecotourism. Through our case study, we’ve found that ecotourism in this region can be supported and developed through a range of green marketing actions and practices in many investment areas including medical tourism in deserts and saunas. Agricultural educational tourism also supports the production and marketing of traditional green products made of palm and ghatam residues promoting cities and green tourist areas near the Al-ghouat. Through this research paper we will try to demonstrate the necessity of green marketing to support and develop ecotourism. This study includes green activities and businesses that will support ecotourism in Ghetam, Alwadi state. Through this study, we have found that green marketing activity is highly concerned with integrating environmental dimension into the strategy of each activity, and not harming nature, whether it’s related to individuals or to institutions. Therefore, it can be used to support and develop ecotourism. Through our case study, we’ve found that ecotourism in this region can be supported and developed through a range of green marketing actions and practices in many investment areas including medical tourism in deserts and saunas. Agricultural educational tourism also supports the production and marketing of traditional green products made of palm and ghatam residues promoting cities and green tourist areas near the Al-ghouat. |
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