عناصر مشابهة
Internet Perceived Benefits Influence on Online Shopping Intention: Moderating Effect of COVID-19 Awareness
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
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| الناشر: |
جامعة قناة السويس - كلية التجارة بالاسماعيلية
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج14, ع3 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2023 |
| الصفحات: | 923 - 974 |
| ISSN: | 2090-3782 |
| رقم MD: | 1444230 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers. The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable. |
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