عناصر مشابهة

The Strategies of Persuasion in the Political Speeches of Six Jordanian Parties Participating in the Parliamentary Elections in 2020

تفصيل البيانات البيبلوغرافية
المصدر:مجلة رماح للبحوث والدراسات
الناشر: مركز البحث وتطوير الموارد البشرية - رماح
المؤلف الرئيسي: Alshoubaki, Eman (مؤلف)
المجلد/العدد:ع78
محكمة:نعم
الدولة:الأردن
التاريخ الميلادي:2023
الصفحات:443 - 474
DOI:10.33953/1371-000-078-016
ISSN:2392-5418
رقم MD:1373665
نوع المحتوى: بحوث ومقالات
اللغة:English
قواعد المعلومات:EcoLink
مواضيع:
رابط المحتوى:
LEADER 02412nam a22002297a 4500
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024 |3 10.33953/1371-000-078-016 
041 |a eng 
044 |b الأردن 
100 |9 727588  |a Alshoubaki, Eman  |e Author 
245 |a The Strategies of Persuasion in the Political Speeches of Six Jordanian Parties Participating in the Parliamentary Elections in 2020 
260 |b مركز البحث وتطوير الموارد البشرية - رماح  |c 2023  |g أبريل 
300 |a 443 - 474 
336 |a بحوث ومقالات  |b Article 
520 |b The researcher aims to examine the persuasive strategies of Aristotelian Rhetoric (400. B.C.E); pathos (emotions), logos (reason), and ethos (credibility and trustworthiness) applied in the speeches of six Jordanian parties participating in the parliamentary elections in 2020. The data was chosen on the basis of availability on the Internet, Facebook, YouTube, the Independent Election Commission, The Jordanian Parliament, and the House of Representatives and News Channels before and after the elections, and was collected in a qualitative manner. The researcher compares and contrasts the Aristotelian persuasive strategies in the speeches of the candidates of winning parties, losing parties, and between winning and losing parties together. The findings reveal that all the persuasive strategies of Aristotle's rhetoric are present. In the speeches of their candidates, both the winning and losing parties use logos, pathos, and ethos. They differ, however, in the number and percentage of occurrences those appeals are made. The most dominant appeal is logos, followed by pathos and ethos, with ethos being the least dominant. Finally, it was concluded that persuasive methods are an influential weapon in the hands of candidates, with the potential to influence election results. 
653 |a الخطاب السياسي  |a استراتيجيات الإقناع  |a الانتخابات البرلمانية  |a الأحزاب الأردنية 
692 |b Political Discourse  |b Persuasion Strategies  |b Elections 
773 |4 الاقتصاد  |4 الإدارة  |6 Economics  |6 Management  |c 016  |e Remah Review for Research and Studies  |f Rimāḥ li-l-buḥūṯ wa al-dirāsāt  |l 078  |m ع78  |o 1371  |s مجلة رماح للبحوث والدراسات  |v 000  |x 2392-5418 
856 |u 1371-000-078-016.pdf 
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995 |a EcoLink 
999 |c 1373665  |d 1373665