عناصر مشابهة
Examining the Relationship between Consumer Ethnocentrism and the Purchase Intention of Foreign home Appliances in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: |
جامعة عين شمس - كلية التجارة
|
| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2022 |
| الصفحات: | 961 - 988 |
| ISSN: | 2636-2562 |
| رقم MD: | 1373196 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
|
| المستخلص: | In spite of today’s globalized market, there is a dearth of knowledge on how consumer ethnocentrism affects the purchasing intention of Egyptian consumers. Accordingly, the purpose of this paper is to investigate the relationship between Consumer Ethnocentrism and the Purchase Intention of Foreign Home appliances in Egypt. This is a descriptive study conducted among a national sample of Egyptian respondents utilizing both qualitative and quantitative data collection methods; by conducting structured face to face interviews applying the convenience sampling technique and administering structured questionnaire applying the non-proportionate quota sampling technique across different age groups from 18 to 65 years old where 60% of the sample were females and 40% were males. The findings showed that there is a significant negative relationship between consumer ethnocentrism and purchase intention of foreign products. |
|---|
