عناصر مشابهة
Cities Brand Industry
| المصدر: | مجلة علوم الإنسان والمجتمع |
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| الناشر: |
جامعة محمد خيضر بسكرة - كلية العلوم الإنسانية والاجتماعية
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| المؤلف الرئيسي: | |
| المجلد/العدد: | مج11, ع1 |
| محكمة: | نعم |
| الدولة: | الجزائر |
| التاريخ الميلادي: | 2022 |
| الصفحات: | 787 - 802 |
| DOI: | 10.37136/2000-011-001-029 |
| ISSN: | 2253-0347 |
| رقم MD: | 1279049 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EduSearch HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The Brand is the identity that characterize each city by geographical, architectural, cultural characteristics…It is used to build positive perceptions of the city with a view to encouraging its tourism. Building a city brand is a long - term process that requires strategic planning based primarily on integrated marketing communication. Among the Arab countries that have tried to build a brand, Jordan has relied on strategic plans that have taken advantage of all their: geographical, cultural, human components... in order to promote its tourism. |
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