عناصر مشابهة
The Impact of Social Media on the E-Reputation of Algerian Hotels: An Analysis by Sem Structural Equations
| المصدر: | مجلة العلوم التجارية |
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| الناشر: |
القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | مج20, عدد خاص |
| محكمة: | نعم |
| الدولة: | الجزائر |
| التاريخ الميلادي: | 2021 |
| الصفحات: | 128 - 146 |
| ISSN: | 1112-3818 |
| رقم MD: | 1257084 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | "Purpose: the purpose of this paper to study the impact of social media on the electronic reputation of hotel establishments in the wilaya of TLEMCEN. Design/methodology/ approach: first, we define the key concepts of our research that involved social media, electronic word of mouth and electronic reputation, then we present a literature review on previous works. In the empirical study we develop a questionnaire of 230 travellers who visited the wilaya of TLEMCEN, we chose the method of structural equations for data analysis with SmartPLS software (V.3.3.0). Finding: we found that social media have a strong influence on the various variables; they are also an important source of information for the decision-making of travellers for the choice of a hotel, so we have confirmed our research hypothesis." |
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