عناصر مشابهة
التوجهات الحديثة لبحوث الاتصال التنظيمي: نظريات ومفاهيم
المصدر: | مجلة الاتصال والتنمية |
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الناشر: |
الرابطة العربية لعلوم الإتصال
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المؤلف الرئيسي: | |
المجلد/العدد: | ع30 |
محكمة: | نعم |
الدولة: | لبنان |
التاريخ الميلادي: | 2021 |
الصفحات: | 78 - 104 |
رقم MD: | 1239198 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | Arabic |
قواعد المعلومات: | HumanIndex |
مواضيع: | |
رابط المحتوى: |
المستخلص: | The Opening up markets to global competition, technological advancement that affects areas directly related to communication. and expanding the range of actors who make up the stakeholders in the company in the market to new operators, these are the salient features of the global landscape that are distinguished by their modern theoretical fingerprints of communication organizations in contrast with the development of management practices in the companies. Therefore, this study attempts to shed light on the new concepts of organizational communication research in one side, such as humorous advertising, incitement, excitement, and others. In addition, the most important theories that I studied in another side such as were Christian Silmon's storytelling theory and Naomi Klein's tyrannical brand theory. |
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