عناصر مشابهة
The Effects of Perceived Service Recovery Justice on Customer Patronage and Word-of-Mouth Communication
المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
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الناشر: |
جامعة القادسية - كلية الادارة والاقتصاد
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المؤلف الرئيسي: | |
مؤلفين آخرين: | |
المجلد/العدد: | مج20, ع3 |
محكمة: | نعم |
الدولة: | العراق |
التاريخ الميلادي: | 2018 |
الصفحات: | 13 - 22 |
ISSN: | 1816-9171 |
رقم MD: | 1234658 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | English |
قواعد المعلومات: | EcoLink |
مواضيع: | |
رابط المحتوى: |
المستخلص: | Our study aims to analysis the effect of system recovery on customer patronage and word- of -mouth communications. Data collected from 348 customers of tourism companies, and then it was using factor analysis. The empirical results demonstrated that customer who perceived justice of dealing with service failure may achieve post-recovery satisfaction, which may affect customers' attitude towards the company and increase the spread of word- of- mouth and patronage. In addition, patronage raises the company's customers to spread the word of mouth. |
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