عناصر مشابهة
The Relationship between Sustainability Orientation and New Product Development in SMEs
| المصدر: | المجلة المصرية للدراسات التجارية |
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| الناشر: |
جامعة المنصورة - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | مج44, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2020 |
| الصفحات: | 2 - 27 |
| رقم MD: | 1224177 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This paper investigates how sustainability orientation stimulates new product development in the context of small and medium enterprises (SMEs) in a developing country (Egypt) namely, restaurants in Mansoura City. Data were collected from 200 restaurants’ managers. Partial least squares structural equation modeling (PLS-SEM) was utilized to test the hypotheses. The findings confirmed that sustainability orientation namely, sustainability culture, sustainability practices and commitment to sustainability practices positively and significantly influenced new product development. |
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