عناصر مشابهة
The Impact of Internal Marketing Policies in Attaining Organizational Commitment the Case of Ooredoo Company
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: |
جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
|
| المؤلف الرئيسي: | |
| المجلد/العدد: | مج7, ع3 |
| محكمة: | نعم |
| الدولة: | الجزائر |
| التاريخ الميلادي: | 2021 |
| الصفحات: | 980 - 992 |
| DOI: | 10.33704/1748-007-003-059 |
| ISSN: | 2437-0932 |
| رقم MD: | 1203319 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
|
| المستخلص: | The main objective of this study is to measure the impact of internal marketing policies on orgnizational commitment of of Ooredoo company employees, by adopting the Foreman & Money scale. 43 questionnaires were distributed to the employees in 03 states: Saida; Mascara; Sidi-bel-Abbes. Several results were reached: 1) Internal marketing policies affect the organizational commitment of Ooridoo operator employees; 2) The training level affect the organizational commitment of Ooridoo operator employees; 3) The incentives provided have a high impact on the organizational commitment of the ooredoo operator employees; 4) The organizational vision affect the organizational commitment of Ooridoo operator employees. |
|---|
