عناصر مشابهة
The Effect of Internal Marketing on Knowledge Sharing: A Case Study of Algerian National Bank BNA
| المصدر: | مجلة البشائر الاقتصادية |
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| الناشر: |
جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | مج7, ع3 |
| محكمة: | نعم |
| الدولة: | الجزائر |
| التاريخ الميلادي: | 2021 |
| الصفحات: | 966 - 979 |
| DOI: | 10.33704/1748-007-003-058 |
| ISSN: | 2437-0932 |
| رقم MD: | 1203312 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This study aims to highlight the level of internal marketing application with its dimensions (service culture, training, incentives, and empowerment) and its impact on knowledge sharing from the viewpoint of workers in the Algerian National Bank in the city of Bechar. The results of the study revealed that there is an average application of internal marketing in the bank under study, and the results of the study revealed a positive impact relationship between internal marketing and knowledge sharing at the overall level, and between its dimensions: service culture, training, incentives, empowerment) and knowledge sharing at different levels. Sharing in the bank under study. |
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