عناصر مشابهة
The Relationship Brand Credibility and E-WOM Dimensions: Empirical Study on Mobile Phone Sets Clients of Students from Egyptian Universities
| المصدر: | مجلة الدراسات والبحوث التجارية |
|---|---|
| الناشر: |
جامعة بنها - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | , |
| المجلد/العدد: | س38, ع3 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2018 |
| الصفحات: | 865 - 886 |
| ISSN: | 1110-1547 |
| رقم MD: | 1182918 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| LEADER | 02576nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1927979 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 633018 |a Abdel Hamid, Tallat A. |e Author | ||
| 245 | |a The Relationship Brand Credibility and E-WOM Dimensions: |b Empirical Study on Mobile Phone Sets Clients of Students from Egyptian Universities | ||
| 260 | |b جامعة بنها - كلية التجارة |c 2018 | ||
| 300 | |a 865 - 886 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The aim of this study is identifying the relationship between the Brand Credibility and the dimensions of E. Word-of-mouth. The researcher used a questionnaire to achieve the aim of the study and applied this tool on all mobile phones Clients of students from Egyptian universities: The researcher depend on a random sample (384) individual. The Independent variable was Brand Credibility according to (Hassan, 2013; Abd elhamid el al., 2013) and the dependent variable was The E. Word-of-mouth, which includes three dimensions (E-WOM Quality, E-WOM Quantity, Sender’s Expertise) according to (Lin et al, 2013). The results of the study indicated that : There is statistically significant correlation between Brand Credibility and the dimensions of the E. Word-of-mouth at 0.01 (P < 0.01), it illustrated that the correlation between Sender’s Expertise and Brand Credibility have the highest correlation coefficient value = (0.483), then E-WOM Quality With a correlation coefficient value = (0.450), and finally E-WOM Quantity With a correlation coefficient value = (0.400), All of which are significant positive medium correlation coefficients. Based on- the previous statistical results, it is clear that there is a significant correlation between Brand Credibility and all dimensions of E. Word-of-mouth, which means rejecting the null hypotheses (H1 H1a, H2 , H2a) and acceptance of the alternative hypothesis, which means: "There is a significant correlation between Brand Credibility and all dimensions of E. Word-of-mouth". | ||
| 653 | |a التسويق |a العلامات الجارية |a الهواتف المحمولة | ||
| 700 | |9 633023 |a Abdel Latif, Mohamed M. |e Co-Author | ||
| 700 | |9 633021 |a Mohammed, Radwa Radwan |e Co-Author | ||
| 773 | |4 الإدارة |6 Management |c 031 |f Mağallaẗ Al-Dirāsāt wa Al-Buḥūṯ Al-Tiǧāriyyaẗ |l 003 |m س38, ع3 |o 1918 |s مجلة الدراسات والبحوث التجارية |t Journal of Studies and Business Research |v 038 |x 1110-1547 | ||
| 856 | |u 1918-038-003-031.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1182918 |d 1182918 | ||
