عناصر مشابهة
Measuring Consumers' Intention to Use Aggregator Food Ordering and Delivery Mobile Apps: A Post COVID19 Examination
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
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| الناشر: |
جامعة قناة السويس - كلية التجارة بالاسماعيلية
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| المؤلف الرئيسي: | |
| المجلد/العدد: | مج12, ع2 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2021 |
| الصفحات: | 640 - 669 |
| DOI: | 10.21608/jces.2021.188348 |
| ISSN: | 2090-3782 |
| رقم MD: | 1168234 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The purpose of the study is to examine the impact of perceived ease of use, perceived usefulness and technology involvement on intention to use aggregator food ordering and delivery mobile apps. A single cross sectional descriptive research was conducted. questionnaires were gathered from 257 aggregator food ordering and delivery mobile app users. Regression was used to test the hypotheses. Results indicate that perceived usefulness, followed by technology involvement then perceived ease of use have significant positive impacts on intention to use aggregator food ordering m-apps |
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