عناصر مشابهة
New Product Adoption Behavior: The Role of Innate Consumer Innovativeness and Perceived Newness
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
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| الناشر: |
جامعة عين شمس - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | ع1 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2021 |
| الصفحات: | 631 - 650 |
| ISSN: | 2636-2562 |
| رقم MD: | 1150789 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | The main drivers of innovation adoption behavior are classified by the prior research studies into consumers' characteristics and the new product characteristics. This study examines the role of consumer innate innovativeness personality trait on new product adoption behavior. Moreover, the effect of perceived newness attribute will also be examined. The current research study focused on the young adults. By collecting data from (400) university students, results reveal that innate consumer personality trait significantly and positively affects new product adoption intention. Further, the findings indicate that the perceived degree of newness plays also a significant role in the adoption intention of the new product. |
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