عناصر مشابهة
التأثيرات السيكولوجية للألوان في الإعلان الإلكتروني الثابت: دراسة شبه تجريبية
| العنوان بلغة أخرى: | Psychological Effects of Color in Fixed Electronic Advertising: Semi-Experimental Study |
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| المصدر: | المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال |
| الناشر: |
جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
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| المؤلف الرئيسي: | |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2018 |
| الصفحات: | 291 - 319 |
| ISSN: | 2536-9237 |
| رقم MD: | 1069688 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | Arabic |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This paper is entitled "Psychological Effects of Color in Fixed Electronic Advertising - Semi-Experimental Study". As an important element that contributes to attract the attention of the recipient and stimulate his motivations and emotions towards advertising, the researcher has designed a scale that includes the basic aspects of the search to be presented to the experimental groups, the researcher used 5 jumpy advertising models The sample was randomly selected from the students of the first group of the Faculty of Information, South Valley University, consisting of 68 students, 34 males and 34 females. Cold and warm in static electronic ads, there are statistical differences between the control and experimental groups with regard to their perception of the background color in the static ads, there are no statistical differences between the control and experimental groups with regard to attracting attention to the advertising T fixed electronic. |
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