عناصر مشابهة
The Effect of Country of Origin on Egyptian Consumer Purchase Intention: An Applied Study on the Egyptian Automobiles Market
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
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| الناشر: |
جامعة عين شمس - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2018 |
| الصفحات: | 495 - 504 |
| ISSN: | 2636-2562 |
| رقم MD: | 1066572 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This research aims to explain the effect of country of origin on Egyptian consumer purchase intention by focusing on country of origin image dimensions. Data were collected from 319 respondents and analyzed using Structural Equation Modeling (SEM). Findings reveal that the dimensions of country image represented by the country’s economic development, technological advancement, and human aspects are key factors in explaining consumers’ behavioral intentions. Recommendations and limitations of the study are presented at the end. |
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