عناصر مشابهة
The Relationship between Perceived Employer Branding and Affective Commitment: An Applied Study on Private Universities in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
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| الناشر: |
جامعة عين شمس - كلية التجارة
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| المؤلف الرئيسي: | |
| مؤلفين آخرين: | |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: | مصر |
| التاريخ الميلادي: | 2018 |
| الصفحات: | 491 - 510 |
| ISSN: | 2636-2562 |
| رقم MD: | 1066435 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | This study is an effort to examine an association between Perceived Employer Branding and employees’ organizational commitment. More precisely, to examine the interactive effect of the employment offering as portrayed by Employer branding practices lived by employees on their affective commitment in particular. As this type of commitment has been shown to provide the greatest benefit for the organization and combined with more desirable work behavior, the main goal is to reveal the potential relationships between the two constructs through a survey that was conducted on a sample of 367 academic staff working in different private universities in Egypt, the study employs correlation and regression tests to determine the relationship between the research variables from existing staff perspective. The findings showed that there is a strong significant relationship between Perceived Employer Branding and Affective Commitment. |
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