عناصر مشابهة
User Acceptance for Mobile Applications in Insurance Service Applications: Case Study from Yemen
| المصدر: | مجلة الجامعة الوطنية |
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| الناشر: |
الجامعة الوطنية
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| المؤلف الرئيسي: | |
| المجلد/العدد: | ع11 |
| محكمة: | نعم |
| الدولة: | اليمن |
| التاريخ الميلادي: | 2020 |
| الصفحات: | 21 - 30 |
| DOI: | 10.46514/1971-000-011-008 |
| ISSN: | 2519-6022 |
| رقم MD: | 1045172 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | English |
| قواعد المعلومات: | EduSearch HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
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| المستخلص: | Few studies discuss the attitude toward and customer satisfaction with mobile application services in the life insurance industry. The purpose of this research is to investigate the effects of attitude toward using life insurers’ mobile application services on customer satisfaction. A questionnaire was distributed to (600) insured people in Yemen. The data are analyzed through ANOVA, multiple regression, and path analysis. The research findings have showed that Yemenis will accept mobile applications in tracking insurance companies. |
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