عناصر مشابهة
أثر حملات التسويق الاجتماعي على سلوك المستهلك إتجاه المنتوج المحلي: تقييم حملة استهلك جزائري لسنة 2015
العنوان بلغة أخرى: | The Impact of Social Marketing Campaigns on Consumer Behavior towards the Local Product: Evaluation of an Algerian Consumption Campaign for a Year "2015" |
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المصدر: | مجلة إقتصاديات شمال إفريقيا |
الناشر: |
جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا
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المؤلف الرئيسي: | |
المجلد/العدد: | ع21 |
محكمة: | نعم |
الدولة: | الجزائر |
التاريخ الميلادي: | 2019 |
الصفحات: | 439 - 454 |
DOI: | 10.33858/0470-000-021-026 |
ISSN: | 1112-6132 |
رقم MD: | 1030100 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | Arabic |
قواعد المعلومات: | EcoLink |
مواضيع: | |
رابط المحتوى: |
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المستخلص: | This research aims to study the impact of social marketing campaigns on consumer behavior towards local products, particularly with regard to strategies and means of implementation. Also, it is a matter of demonstrating the relationship between demographic factors and consumer behavior in the acquisition of local products. To this end, a questionnaire was drawn up and submitted to a random sample of consumers in the Béchar region, made up of 112 individuals, whose results were processed by SPSS. The results showed a statistically significant relationship between the implementation of the "Consume Algerian" campaign and the acquisition of the local product, and the presence of significant effect between demographic variables and the acquisition of local products.. |
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